Covering Florida

The branding initiative for Covering Florida represented a significant evolution from their previous identity. This project involved a complete refresh of the brand that highlights their mission to provide accessible health coverage enrollment across the state. The rebrand featured a redesigned logo, visual identity, and messaging to establish a cohesive and modern presence. Following the successful launch of the new brand and website, a comprehensive digital marketing strategy was implemented to enhance their reach and engagement. This strategy includes paid social marketing, organic social management, connected TV (CTV), and targeted Google AdWords campaigns. These efforts ensure that Covering Florida continues to effectively connect with individuals seeking health coverage, reinforcing their commitment to providing essential support and access to health services.