Lightshare

The rebranding initiative for Lightshare marked a significant transformation from its former identity, First Step of Sarasota. This project entailed a complete overhaul of the brand, including a new name that encapsulates the organization’s mission to illuminate paths to recovery and wellness. The rebrand involved redesigning the logo, visual identity, and messaging to create a cohesive and modern brand presence. Following the successful launch of Lightshare, ongoing marketing services were implemented to maintain and grow the brand’s visibility and engagement. These services include organic social media management, search engine optimization (SEO), and targeted Google AdWords campaigns. These efforts ensure that Lightshare continues to effectively reach and support individuals and families in need, reinforcing its commitment to providing hope and positive change in the community.