The branding initiative for Pour and Decor marked the inception of a unique and enchanting identity in the heart of St. Pete’s thriving Grand Central Art District. This project entailed a complete creation of the brand which involved designing a whimsical, Alice in Wonderland-inspired logo, visual identity, and messaging to create a cohesive and captivating brand presence. Alongside the brand creation, we developed a website that perfectly complements the whimsical aesthetic and diverse offerings of Pour and Decor. This digital platform showcases their unique blend of a coffee bar, home decor, lifestyle gifts, and art shop, reinforcing their commitment to providing a magical and welcoming experience in the community.
Task
Create the brand for Pour and Decor by designing a whimsical logo and developing an enchanting website to enhance in-store sales while appealing to customers seeking coffee, comfort, and curated living.